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Amparo Bertram

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08:57 pm: Fun with advertising
Since I will be teaching Japanese to the exchange student this year, I decided I needed to get some reference books. There was nothing for it but to pay a visit to Kinokuniya. Ah, the hardship. ^_~

On the way, I snapped some pictures of the advertising for various products.

In the upper left of the picture is the poster advertising McDonald's fall special burgers, the Moon Viewing Burger and the Cheese Moon Viewing Burger. Having moon viewing parties to watch the full moon in late summer has long (i.e. for centuries) been a Japanese tradition. Also, by Japanese notions of color, the moon is considered to be yellow (just as the sun is considered to be red, as on the Japanese flag). Thus, whereas the yellow of an egg tends to remind Americans of the sun, as in sunny-side up, in Japan it is a symbol of the moon. At a restaurant, something with "moon viewing" in the name will more than likely have an egg in it. This is true of the Moon Viewing Burger, as you can see in the poster. In addition, according to Japanese mythology, there is not a Man in the Moon, but a Rabbit on the Moon. That's why there are rabbits all over the poster.

In the upper right is a poster from a restaurant called Mos Burger advertising their latest concoction, the Tandoori Chicken Burger. This particular "burger" is garnished with vegetable dip and marinated white asparagus. This special burger is replacing their previous ethnic mix, the Nan Taco.

In the lower right is a can of milk tea. It may be hard to read the writing on the can at this reduced size, but it says, "This is special blend tea for sensitive people and make a fantastic story. Welcome to Tea paradise."

Finally, in the lower left is a package of cream cheese seen at the food import store. "Safe, Clean & Tasty!" That's certainly what I look for in my cream cheese.



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Comments

[User Picture]
From:bentleywg
Date:September 3rd, 2005 05:40 am (UTC)
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My mother could never see the man on the moon. She said it looked more like a rabbit to her. I never see a man, either, and I can only see a rabbit if I squint.
[User Picture]
From:spacealien_vamp
Date:September 3rd, 2005 01:45 pm (UTC)
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She said it looked more like a rabbit to her. I never see a man, either, and I can only see a rabbit if I squint.

I'm told that it's also considered a rabbit in the Mexican culture. I was quite fascinated to hear that. It's one of those things I just take for granted until run smack into a different notion.
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From:firesign10
Date:September 3rd, 2005 02:00 pm (UTC)
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I've never heard that before! I will have to look next full moon and see if I see the Rabbit.
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From:megory
Date:September 3rd, 2005 07:05 am (UTC)
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I love the pictures! But without the explanations, they would have been nothing. How interesting!
[User Picture]
From:spacealien_vamp
Date:September 3rd, 2005 02:00 pm (UTC)
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How interesting!

I'm constantly seeing things like this (I just don't always take pictures of them). Japan is...special that way.
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From:sara_tanaquil
Date:September 3rd, 2005 09:25 am (UTC)
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Advertisements with explanations were hilarious!

(So, if the moon is yellow, that's why Ishuca thinks Blood's hair is the color of moonlight? You probably said that before, but I blipped right over it.)

I love the bunnylicious hamburger poster.
[User Picture]
From:spacealien_vamp
Date:September 3rd, 2005 01:48 pm (UTC)
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So, if the moon is yellow, that's why Ishuca thinks Blood's hair is the color of moonlight?

Yep, exactly. (That took me a LONG time to figure out.)

...I just noticed that the burger set is sitting in a yellow full moon. Gee, I'm quick.
[User Picture]
From:mangaroo
Date:September 3rd, 2005 01:23 pm (UTC)
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"Safe, Clean & Tasty!"

It's slogans like this that make me believe your "peace & meat" girl has a future in advertising.
[User Picture]
From:spacealien_vamp
Date:September 3rd, 2005 01:49 pm (UTC)
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It's slogans like this that make me believe your "peace & meat" girl has a future in advertising.

<g> It definitely takes a special kind of mind to come up with Japanese advertising.
[User Picture]
From:firesign10
Date:September 3rd, 2005 02:05 pm (UTC)
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Hmm, wonder how that marinated asparagus burger would do here!?! And what kind of tea IS it that it will lead to a fantastic story?? Coleridge Tea?? I don't think I've ever been to Tea Paradise *sigh*...

It's all too funny! (Knowing, of course, our stuff must be just as amusing to them!) Thanks for sharing :-D
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